Georganics

A short explainer video I made for eco-friendly oral hygene company, Georganics.

Fun fact: The leaves you see throughout the video are all prints taken from actual mint leaves. Instead of scaling up the leaves digitally in After Effects, I took multiple prints of all the different stages of growth to get a nice boil and variation between the diferrent iterations of the leaves along the vine. Then I used After Effects to build a puppet of the leaf that let me easily control the stage of growth and the position of the boil to avoid repetition. The brand's message at the time was that nature does it best. I agreed.